Course Overview
This course is designed to help agents identify a niche that they may want to specialize in and to be able to market themselves as an expert so that all customers are receiving the best care possible by an experienced expert in the industry.
Course Objectives
Upon completion of this course, the student will be able to:
- Compare mass marketing and niche marketing approaches
- Discuss the process of thinking strategically about developing a niche
- Explore different niches that are available and how they apply to their abilities and interests
- Examine the opportunities available in combining niches to target an even more narrow group
- Describe how being a referral resource could prove to be a valuable niche
- Explain how social media can help build lasting relationships with clients
- List some time management tools and the benefits of each
Reviews
There are no reviews yet.